Know some Important Tips and Tools for Brand Monitoring
Each and every person can discuss your brand online, in particular on social media, where they can reach a sizable audience. You never realise what the day will bring, whether it's a celebrity praising your goods or a tweeted complaint gaining attention. The answer to staying on top of this is brand monitoring.
What is brand monitoring?
Monitoring different channels for citations of your brand and analysing the conversation surrounding it is the process of brand monitoring. A merger-related news story or social media complaints fall under this category.
What to keep an eye on
Basically, you want to monitor as many locations as you can. Increasing numbers of individuals are discovering their online voice, regardless of how big or small their company is. They might be discussing your brand on their smartphones even if they are in your store. Nowadays, communication happens much more quickly, so you must keep up.
Here are a few significant platforms and areas:
- Print media includes both newspapers and magazines.
- Blogs and online magazines
- Forums
- Websites for social media
- websites that provide reviews
- Broadcast media
What to monitor
There are other factors to take into account in addition to tracking brand mentions for brand monitoring. People won't always talk about you in a direct way, and general business talk may have an indirect impact on your company.
So, the following are the main things to monitor:
Mentions of brands and products
Here, a little clarification is needed, but it should be clear that brand monitoring requires being aware of when individuals speak about your business and its products. You will receive numerous direct references as a result, and frequently, these are the most significant.
Major staff mentions
Do you have even a few employees who are leaders in your industry? Be sure to listen in on nearby conversations. The same holds true for any C-level employees in your company. In general, you'll be hoping to attract a lot of positive press about how wonderful they are, but it's also useful if any unfavourable stories are brewing.
Links leading to your website
Like we just did with Buzzsumo, it's very simple for an individual to refer to some other website without noting its brand name. You might be leaving out lots of references to your company, both positive and negative, if you're not keeping track of incoming links to your website. Not to notice the advantages of monitoring these for SEO.
Influencers, publications, and terms related to the industry
Industry-specific discussions are crucial. Even if you aren't mentioned, your brand may suffer if the current trend is something you choose not to follow. Examining similar terms in the general press is important as well, outside of your industry. For instance, a crisis can cause harm by association. If there is a significant controversy involving businesses that are similar to yours, people may start to wonder about you as well.
The goal of brand monitoring is to be able to react to and take action in response to these mentions. It can enable you to take advantage of favourable publicity or identify crises before they materialise. It's also great for learning how people feel and talk about your products.
